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MARKET PLACE ANALYSIS
 | Market characteristics: Dimension, segmentation, oportunities, risks and strategies |
| Competitors analysis: Products evaluation, strategic plans and performance of the
competitors, knowing their strenghts and weacknesses |
| Perspectives: Factibility of consolidation of the company´s presence in the national
and international market. Options for improving workforces, optimizing
the application of resourses and increasing the profits |
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